First, let’s try to understand what the phrase ‘B2B Content Marketing’ means. It is defined as a set of strategies to deliver valuable content to your target audience to engage existing customers while also attracting new customers (‘customers’ here refer to other businesses, not the end-users). B2B brands focus on a wide range of content formats that showcase their subject matter to prospective customers, one of which is video content marketing, as you shall see in this article.
[Read more…] about 7 Ways You Can Make Interesting Videos For Your B2B Content Marketing Campaign