If you are applying for a position as a Social Media Manager then you will need to have a good background in management as well as within social media therefore combining the two.
Usually this background comes from journalism or pr and marketing but you will need to be very up to date with all digital aspects of social media.
If you have found a job in which you want to apply for, please see the below letter which you can use as a guide:
Cover Letter: Social Media Manager
Dear Sir/Madam,
Application for a Social Media Manager
Please find enclosed my up to date CV for the application of a Social Media Manager which I have seen advertised at /in (where and when).
I have (how many months/years) previous experience in Social Media within (what industry). In my current/previous role, I have the ability to deal with the practical side of social media and have a good eye for business allowing me to manage the accounts I look after successfully and develop the team I am responsible for.
I have been responsible for writing and overseeing the content that is aired to our audience. I look into the figures and track the followers to see how successful every aired content has been and whether it has attracted many new people. I thoroughly enjoy coming up with new ideas and content.
I am a very flexible person who has good initiative and the ability to work on my own as well as part of a team. I feel that I am able to motivate my team and be an inspiration to their workload. I have a creative nature and have excellent written English skills. Above all, I have a great passion for all things Social Media.
If you are interested in my skills, please do not hesitate to contact me and I would be happy to answer any questions that you may have.
Thank you for taking the time to read my letter and CV and I look forward to hearing from you.
Yours sincerely
NAME SURNAME