Debenhams New Jobs in Bedford

One of Bedford’s largest retailers, Debenhams, has announced that new jobs will be created by a planned refurbishment in the New Year.

The store will be given a new look which the company claims will make the store the town’s number one attraction.

The changes in the store are expected to create at least another fifty permanent jobs for local people. The move is part of a national improvement programme being carried out by the chain.

Figures released from leading international, multi-channel brand for the 52 weeks to September 2012 showed another strong set of results with highlights including total sales up 2.6%, like-for-like sales up 2.3%, online sales up 39.8% and profit up before tax up 4.2% to £158.3m.

Debenhams has also invested in stronger marketing by continuing with its highly successful ‘Life Made Fabulous’ ad campaign. Next month the retailer will launch a Christmas TV campaign for the first time in six years.

The retailer’s new store and modernisation programme further cements the retailer’s commitment to reinvigorating the British high street with bricks and mortar stores alongside its investment in multichannel.

Debenhams will also continue its successful international expansion, with 20 stores planned over the next four years in locations including Bulgaria, Estonia, Egypt and Turkey. The number of countries the retailer delivers online orders to outside the UK will increase by another 30 countries to 96.